Key Points
Apple (NASDAQ: AAPL) stock has made a major rebound this year, and naysayers are now eating their words as the global tech titan demonstrates fabulous growth and what might be a better approach to artificial intelligence (AI) than its peers.
If you haven’t bought Apple stock yet, now’s the time. Here’s why.
Will AI create the world’s first trillionaire? Our team just released a report on the one little-known company, called an “Indispensable Monopoly” providing the critical technology Nvidia and Intel both need. Continue »
Image source: Apple.
Apple reported 17% year-over-year sales growth in the 2026 fiscal second quarter (ended March 28), fueled by another quarter of incredible iPhone sales — they were up 22% over last year in the quarter.
Loyal Apple users love their devices, and Apple Intelligence is coming along at a satisfactory rate for fans. What they may not love is the current Siri, which isn’t utilizing the most powerful AI tools. The company has been working on a Siri relaunch, and it’s partnering with Alphabet to make that happen.
The iPhone 17 launch has been responsible for the huge sales increase, and a new Siri is likely to cement Apple’s hold on this user base. Apple has 2.5 billion active users and growing, and a revamped Siri will make it even more attractive.
Management didn’t address the exact timing of the Siri launch in its recent quarterly update, except that it was coming “this year.” Outgoing CEO Tim Cook explained that Apple is viewing “AI as an essential, intuitive part of the experience across our devices,” and he stressed that privacy was a key component, which might be driving delays in the launch.
Expect Apple stock to react positively to the rollout, and for a new Siri to positively impact Apple long-term.
Should you buy stock in Apple right now?
Before you buy stock in Apple, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Apple wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004… if you invested $1,000 at the time of our recommendation, you’d have $471,827!* Or when Nvidia made this list on April 15, 2005… if you invested $1,000 at the time of our recommendation, you’d have $1,319,291!*
Now, it’s worth noting Stock Advisor’s total average return is 986% — a market-crushing outperformance compared to 207% for the S&P 500. Don’t miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
*Stock Advisor returns as of May 9, 2026.
Jennifer Saibil has positions in Apple. The Motley Fool has positions in and recommends Alphabet and Apple. The Motley Fool has a disclosure policy.
5 Stocks Our Experts Predict Could Double In the Next Year
By submitting your email, you'll also get a free pivot & flow membership. A free daily market overview. You can unsubscribe at any time.