The Quiet Exit
In a surprising turn of events, Apple Inc. seems to have discreetly phased out its once-controversial FineWoven iPhone cases, as they are conspicuously absent from the company’s official website.
Product Evolution
The eco-friendly FineWoven cases, initially launched alongside the iPhone 15, have now vanished from Apple’s product lineup. Notably, these cases did not make a return with the latest iPhone 16, as per a recent report by Business Insider.
Replacement Strategy
Previously criticized for their tendency to scratch easily, accumulate dust, and retain marks from MagSafe chargers, the FineWoven cases appear to have been officially discontinued. Instead, Apple is introducing new cases for the iPhone 16 from its subsidiary Beats, which will support MagSafe charging and Apple’s innovative Camera Control feature.
Impact Analysis
Initially part of Apple’s sustainable initiatives aimed at replacing traditional leather cases, the FineWoven products faced immense backlash from both consumers and tech experts. Dubbed as “categorically terrible” by The Verge’s Allison Johnson, these cases failed to meet expectations and fell short on durability. With the introduction of the iPhone 16, industry experts are anticipating a significant surge in upgrade cycles.