New reports indicate that Ford Motor Co. (F) is stepping up to challenge Tesla directly, offering more affordable self-driving features in its vehicles.
When compared to Tesla’s full self-driving option that can cost up to $8,000 for the one-time version and a $99 monthly subscription, Ford’s offerings come at a significantly lower price point. Ford’s BlueCruise hands-free option is tailored for highways, providing a differentiated experience from Tesla’s full self-driving capabilities across all types of roads.
Innovative Switch Technology
In another development, Ford has recently filed a patent for “adaptive upfitter switches,” expanding its innovation portfolio. These switches cater to enthusiasts seeking an off-road experience by simplifying the installation and control of aftermarket parts. The adaptive upfitter switch complements features like Ford’s upcoming Pro Power interface, enhancing the brand’s appeal to a broader market segment.
Assessing Ford’s Stock Potential
Analysts on Wall Street hold a Moderate Buy consensus rating on F stock, with a mix of Buy, Hold, and Sell recommendations. Despite a 6.72% share price decrease over the past year, the average price target of $12.82 per share presents a 21% upside potential, indicating a positive outlook for Ford’s stock performance.
Delve deeper into Ford’s analyst ratings