Vice President Kamala Harris has entered the TikTok arena, unveiling her own account following the announcement of her presidential bid.
Unveiling the TikTok Account: In her debut post on the platform, Harris humorously remarked, “Well, I’ve heard that recently I’ve been on the ‘for you’ page, so I thought I would get on here myself,” alluding to her newfound popularity on TikTok.
Currently, she has amassed over 562,000 followers, sparking immediate intrigue and engagement.
Following her presidential bid announcement, Harris’ presence on ByteDance-owned TikTok has skyrocketed, with Gen Z users propelling her to a trending topic, as reported by The Hill.
Seamlessly integrating elements from Charli XCX’s “Brat” album into their social media strategy, the Harris campaign has harnessed this surge in momentum.
A noteworthy transformation has unfurled, portraying Harris as a figure transitioning from ‘cringe to cool’ on TikTok, with CNN commentator Van Jones acknowledging the platform’s impact on reshaping Harris’ image.
The Significance: Teetering on the cusp of the 2024 presidential election, Harris and former President Donald Trump stand as potential opponents in a closely watched political contest. Recent polls illustrate a narrow gap between the two contenders, with Trump holding a slight edge within the margin of error, hinting at a potential shift towards Harris.
Trump’s critique of Harris, branding her a “radical-left lunatic,” and casting doubt on her leadership qualities underscores the intensifying political landscape.
In the realm of digital engagement, both Trump and President Biden have leveraged TikTok to forge connections with youthful demographics. Presently, the Biden administration and TikTok are entangled in a legal tussle over the proposed divestment law, adding another layer to their association with the platform.