Apple’s latest video headset, Vision Pro, might be struggling to find a foothold as “Mad Money” host Jim Cramer suggests that the $4,000 product is a hard sell compared to a 60-inch TV available at Walmart. This sentiment has left investors pondering the potential market for the high-priced device. AAPL has opened pre-orders of its next big bet.
Market Sentiment: Cramer’s doubts regarding the widespread adoption of the Vision Pro echo CNBC’s market analyst David Faber‘s concerns over the limited buyer base for a $4,000 product. The duo highlighted the affordability gap between the Vision Pro and more accessible alternatives.
Faber quipped about turning down a unit due to its high cost, with Cramer supporting his stance, likening the purchase of a 60-inch TV at Walmart for $289 as an astute decision compared to investing in the Vision Pro.
Exclusion of Popular Apps: Not helping matters, streaming giants like Netflix Inc. NFLX, Spotify Technology SA SPOT, and Google’s YouTube have opted to stay out of the Vision Pro ecosystem, raising questions about its potential appeal.
Cramer, however, expressed confidence that YouTube would eventually succumb to joining the Apple’s mixed reality headset.
Price Considerations: As the Vision Pro base model starts at $3,499, the price quickly escalates to $4,000 when necessary accessories are factored in, making it a considerable investment. The potential for hefty repair costs, reaching up to 70% of the base model’s price, further compounds buyer’s concerns.
Apple’s CEO, Tim Cook, has led a vigorous marketing effort, sharing an in-depth manufacturing process video in a bid to justify the Vision Pro’s value proposition, though the efficacy of this approach remains uncertain.