Marin Software Inc MRIN shares are trading higher in Tuesday’s after-hours session after the company announced upgrades to its Microsoft Corp MSFT advertising integration.
Behind the Surge: Marin Software revealed enhancements to its partnership with Microsoft Advertising. This collaboration links Microsoft’s Automated Bidding and first-party conversion data with Marin’s AI-driven budget optimization.
Marketers can now leverage Marin to fine-tune spending and distribution of marketing resources across Microsoft Advertising campaigns and other search platforms.
The integration provides valuable tools such as cross-account and publisher budget management, spend optimization, budget pacing, and improved conversion metrics.
Marin Software’s CEO, Chris Lien, expressed commitment to empowering marketers through cutting-edge solutions to enhance performance and achieve remarkable outcomes.
This development follows Marin’s recent approval of a 1-for-6 reverse stock split by stockholders. The split is slated to come into effect post-market closure on April 12, with the split-adjusted trading expected to commence on April 15.
Marin Software shares witnessed a spike of 111.15% after hours, reaching 61 cents at the time of reporting, as per Benzinga Pro.
Stay tuned for unfolding developments around the soaring trajectory of Marin Software in light of its collaboration with tech giant Microsoft.