While a vast majority of North American drivers have a penchant for dull vehicle colors, they possess an unexpected affinity for red cars, surpassing global preferences.
Top Vehicle Colors in North America: In 2023, a staggering 80% of North American drivers favored white, black, gray, or silver vehicles, according to the annual report on vehicle coatings by global chemical producer, BASF, headquartered in Germany.
White emerged as the most popular, followed by black and silver. Interestingly, shades of silver gained traction after automakers phased out several gray colors, as noted in the report.
In a curious twist, despite the predilection for dull colors, North American drivers exhibit an outsized fondness for red cars compared to the global average. In 2023, 8% of North Americans opted for a red color, well above the global average of 4%. Similarly, 9% chose blue, exceeding the global average of 8%. Nonetheless, blue remains more popular in EMEA countries, constituting 11% of produced vehicles.
BASF Color Designer for North America, Elizabeth M Hoffmann, remarked, “We’re witnessing a shift akin to other regions. The conventional color palette is no longer adequate. Lighter shades are gaining favor, eroding gray’s market share. The availability of choices with effects pigments intensifies their allure.”
Global Color Preferences: The North American penchant for subdued colors mirrors global trends. While white remains the top choice across regions, its market share has waned, overtaken by the surge in black’s popularity.
Beyond blue and red, other bright colors such as green, beige, brown, orange, yellow, and violet claim a modest market share worldwide.
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