A New Collaboration Unveils a Retro Barbie Phone
HMD Global, the force behind Nokia-branded phones, has joined hands with the esteemed toy maker Mattel Inc. to introduce a special Barbie-themed flip phone that is creating quite a stir in the tech world.
Unveiling the HMD Barbie Phone
This remarkable collaboration between HMD Global and Mattel has brought forth the HMD Barbie Phone, an endearing compact pink flip phone sporting a retro design that is sure to tug at the heartstrings of fans and collectors alike.
The device has been released in various international markets such as the U.K. at €129 and Europe at £99, with a U.S. launch slated for October at a price point of $129, as reported by GSM Arena. Pre-orders in the U.S. are set to commence on Sept. 23.
Features and Functionality
The HMD Barbie Phone is tailored for essential communication needs, allowing users to make calls and send texts while steering clear of social media distractions. Boasting a pink keypad adorned with hidden motifs of palm trees, hearts, and flamingos that glow in the darkness, this phone is a unique blend of nostalgia and modern utility.
With a single VGA (0.3MP) camera, Bluetooth 5 connectivity, a headphone jack, and a USB-C port for charging and data transfer, the device combines simplicity with functionality.
Offering an internal storage capacity of 128 GB, the company acknowledges that a significant portion of the memory is allocated to pre-installed system software and apps. Interestingly, the product does not include a wall charger, aligning with the company’s commitment to reducing electronic waste.
In addition to the primary features, the Barbie Phone comes with two extra back covers, a beaded lanyard, stick-on gems for customization, and the beloved Snake game, adding a touch of charm and personalization to the user experience.
Significance of the Launch
The unveiling of the HMD Barbie Phone coincides with the iconic doll’s 65th birthday, marking a significant milestone in Barbie’s legacy. Moreover, the launch is strategically aligned with the recent success of the “Barbie” movie, featuring Margot Robbie in the leading role, which shattered box office records and garnered immense popularity among fans.
This phone release adds another dimension to the Barbie brand’s ever-evolving appeal, capturing the essence of nostalgia and contemporary trends.
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