The E-Commerce Clash: Alibaba and Amazon in the Investment Arena

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By Ronald Tech

News of China’s economic stimulus has sparked a surge in Chinese equities this week, notably Alibaba, catching the attention of investors once more. Alibaba’s shares have surged by 14% this month, bringing the total gains for the year to an impressive 30%, outpacing the American e-commerce giant Amazon, which stands at 25%.

Given the positive momentum both Alibaba and Amazon have experienced in September, the debate around which e-commerce stock presents the better investment opportunity comes to the fore. This discussion is particularly noteworthy as the Zacks Internet-Commerce Industry, to which both companies belong, currently ranks in the top 27% among over 250 Zacks industries.

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Tale of Growth: Amazon’s Edge

Examining the growth prospects of these retail giants, Amazon’s trajectory appears more enticing. Projections indicate a robust growth in annual earnings, with a 63% expected climb in fiscal 2024 to $4.74 per share compared to $2.90 in FY23. Moreover, FY25 is forecasted to witness another 23% increase.

The pivotal role played by Amazon Web Services (AWS) in the company’s expansion is evident, with total sales anticipated to rise over 10% in FY24 and FY25, nearing $700 billion. The dominance of Amazon’s AWS segment is evident from the 18% increase in sales during Q2, totaling $26.28 billion.

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Alibaba, although diversified beyond e-commerce into cloud computing, has experienced a slowdown in earnings growth in recent times. While EPS growth is modest in FY25, anticipated to be up by around 1%, projections for FY26 indicate a marginal increment to $8.74 per share. On the upside, Alibaba’s top-line growth is forecasted to expand by 7% in FY25 and FY26, edging closer to $150 billion in annual sales.

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Value Proposition: Alibaba’s Appeal

Despite Amazon’s promising growth outlook, value investors may find Alibaba’s stock more attractive. Even amidst the recent rally, Alibaba continues to trade at just 10.9X forward earnings, a substantial discount compared to the industry average of 28.7X. In contrast, Amazon’s forward earnings multiple stands at 40.5X, a notable premium over the S&P 500’s 24.2X.

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Furthermore, Alibaba boasts a price-to-sales ratio of less than 2X, while Amazon stands at 3.1X.

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Finances Unveiled: A Comparative Glance

Delving into the balance sheets, Amazon closed Q2 2024 with $89 billion in cash & equivalents, whereas Alibaba reported $68 billion.

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In terms of total assets and liabilities, Alibaba shines with $245.63 billion in assets compared to $102.18 billion in liabilities, while Amazon listed total assets at $554.81 billion and total liabilities at $318.37 billion.

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Final Thoughts

Currently, both Alibaba and Amazon carry a Zacks Rank #3 (Hold). Amazon may appeal more to growth investors, whereas value investors might lean towards Alibaba’s stock. While potential buying opportunities may emerge post the recent surge, these e-commerce stocks remain viable long-term investments.

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