Welcome to the race where the finish line is always moving forward, and the front-runner racers get to draw the map.

Amazon (NASDAQ: AMZN), Netflix (NASDAQ: NFLX), and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) are positioned to inject vitality into the current bull market. Together, these three FAANG stocks account for about 8.1% of the S&P 500 index’s cap-weighted score — and all three appear primed to surge in 2024.

Alphabet’s AI Maneuvers

Google’s parent company is embracing the artificial intelligence (AI) wave. Despite concerns about losing market share to AI competitors, Alphabet remains proactive. The company recently revamped its AI tool, now named Google Gemini, which offers advanced analytic and creative capabilities. Integrating Gemini into popular services like Gmail and Google Docs, Alphabet positions itself ahead of the curve compared to competitors like Microsoft. Alphabet’s data resources provide a substantial competitive edge, turning the AI challenge into an advantageous opportunity.

Amid a digital advertising downturn, Alphabet faces industry headwinds. The tide, however, is turning. With inflation concerns easing and interest rates expected to decline, Alphabet’s advertising segment is poised for a rebound. The convergence of technological prowess and a healthier market landscape sets the stage for Alphabet’s growth acceleration.

Comprising 3.8% of the S&P 500 score, Alphabet plays a pivotal role in shaping market trends and driving the bull market forward.

Amazon’s Dual Thrust

Amazon, a juggernaut in e-commerce and cloud computing, capitalizes on economic opportunities from a unique angle. The recovery in Amazon’s e-commerce sector is well underway, with robust sales growth and increased operating profits. Particularly, Amazon Web Services (AWS) stands out with impressive revenue and profit growth, driven by AI services. AWS leverages generative AI across its business layers, creating a lucrative landscape for Amazon.

Amazon’s stock is poised to bolster the S&P 500 indices in 2024, benefitting from its diverse revenue streams and market positioning.

Netflix’s Strategic Shift

Although a smaller player in the market, Netflix is undergoing a strategic evolution. Transitioning away from hyper-focused subscriber growth, the company now pursues profitable revenue expansion. With a solid market position and strategic leadership changes, Netflix is poised for growth and a stronger foothold in the market.

Despite its modest 0.5% impact on the S&P 500 index, Netflix’s strategic realignment could propel it to greater heights in the coming years.

Netflix’s Evolution in Pursuit of Profit

Netflix’s Strategic Shift

Netflix, the streaming giant, has charted a new course in a bid to secure a future packed with stronger and richer free cash flows. In a bold move, the company has rolled out a revamped business plan that introduces innovative strategies, including offering a lower-priced access plan supported by commercials and taking a stand against password-sharing.

Embracing Change

Initially met with skepticism by investors, the updated approach caused Netflix’s stock to plummet to the bargain bin in 2022. Yet, as the company continued to demonstrate the positive impact of its ad-based plans and crackdown on password-sharing, market sentiment began to shift. The company’s shares have since surged by an impressive 65% over the past year, signaling a remarkable turnaround.

Future Growth

Despite its recent success, Netflix remains undervalued, with substantial potential for further growth. Boasting record profitability and ambitious bottom-line goals, Netflix aims to win over wary investors and replicate the triumph of its media-streaming focus shift in 2011 and 2012. The coming years, particularly 2024 and 2025, will be crucial for Netflix to prove the viability of its enhanced profit strategy.

Building Investor Confidence

This year is poised to be a pivotal one for Netflix as it endeavors to rebuild investor confidence and enhance shareholder returns. By navigating the evolving landscape with strategic acumen and adaptability, Netflix is set to make a significant contribution to the S&P 500’s ongoing bullish trend, serving as a beacon for market optimism.