Amid the hustle and bustle of the market, Apple Inc. (AAPL) witnessed an action-packed week, with the introduction of its groundbreaking Vision Pro capturing the lion’s share of headlines. But it wasn’t all smooth sailing, as tales of a Tesla driver courting danger, German customs playing spoilsport, and a legal tussle involving CEO Tim Cook played out against the backdrop of soaring iPhone shipments and escalating resale prices for the Vision Pro.
Tesla Driver’s Brush with Risk
A Tesla driver, donning the Apple Vision Pro, triggered outrage for live-streaming his drive at a speed of 65mph. Onlookers decried his reckless behavior, arguing his actions imperiled fellow road users. Identified as Dante, he earned the ire of social media, inviting a storm of criticism for his dangerous stunt.
Roadblock in Germany
German enthusiasts in for a rude awakening as they discovered their newly acquired Apple Vision Pros seized by customs officials. With the device only available in the U.S., intrepid international buyers flew in to snag the sought-after equipment, only to face fines and potential year-long waits due to import tax regulations upon their return to Germany.
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Lawsuit Against Apple Dismissed
A lawsuit implicating Apple’s top brass, including CEO Tim Cook, in an alleged overpayment dispute, was quashed by U.S. District Judge Jennifer Rochon in Manhattan. The judge cited Apple’s compliance with securities laws and U.S. Securities and Exchange Commission rules, affirming that the company had accurately disclosed its payment methodologies in its 2023 proxy statement.
Dominance in Smartphone Shipments
Apple reaffirmed its grip on the global smartphone marketplace, clinching seven spots in the top ten most shipped smartphones of 2023. The company notched an impressive 186 million iPhone shipments, accounting for over 79% of its total iPhone volume that year.
Soaring Resale Prices
The Vision Pro’s meteoric demand fuelled a thriving resale market, with international prices soaring to $5,000, a significant markup from its original $3,500 price tag. Initially launched in a handful of U.S. stores in early February, the device quickly found its way to the resale circuit in various global markets at a premium.
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Photo courtesy: Apple
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